Mark Downes – “My ambition is to shine a positive light on the great things people are doing for people and planet”

Mark Downes is a versatile, award-winning, content and media specialist who has produced major media campaigns for international brands such as London Business School, Unicef, Nike, Playstation, Sony, Adidas, My Green Pod and Plastic Oceans to name a few.

Mark has successfully coordinated international media events and worked with recognised global leaders like Saatchi & Saatchi, Sir David Attenborough and Usain Bolt.

“As a producer of ethical videos and animations, my ambition is to shine a positive light on the great things people are doing for people and planet. If the wider population are not aware of the the problems and innovate solutions the climate crisis presents, there is a danger of people being overwhelmed. Educating people about the global goals is paramount to their success. The SDG’s need to be part of a wider public cultural discussion. At the school gate, in cafes, at family get togethers. We need to communicate them in a way that is readily understandable, and actionable.”

Mark is the founder of Green Eyed Monster Films. Crafting bespoke content for brands and organisations that want to do more for people and planet. From script to screen we can develop your story into a film that inspires, drives business, attracts talent and helps save the planet.

Saving the planet is now very much a communications issue, Mark says. The Global Goals are a fantastic framework for sustainable development, but not everyone is aware of them. Understanding them and more importantly acting on them is key to their success.

He wants to create positive stories through the medium of video and animation, to shine a much needed light on the plethora of amazing people and brands that work across sectors to make the world a better place.

“I am a great believer in sleeping on a problem. Trust your gut instinct but sleep on it. Pro-tip has to be empathy. Educate yourself, develop and practice empathy every day.”

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