White Winters Ruka World Cup – November 28, 2025
28th November 25, 10:00 - 11:30 Helsinki time
Vespino, Rukatunturintie 12, Kuusamo
White Winters Ruka Event – Connecting sustainable solutions with the ski industry and ski resorts.
📅 Date: Friday, November 28, 2025
🕒 Time: 10:00–11:30
📍 Location: Vespino, Rukatunturintie 12, Kuusamo, Finland
📝 RSVP: Register via this form by Nov 25, 2025
Welcome to the White Winters Ruka Event – a professional sustainability gathering held as part of the Ruka Nordic World Cup weekend!
This free-of-charge event brings together leaders, innovators, and changemakers from across the ski industry, resort development, and cleantech sectors to explore sustainability challenges, best practices, solutions, and emerging business opportunities.
The event also marks the launch of Ruka and Pyhä Ski Resorts joining the White Winters program ❄️
Speakers include:
- Antti Kärävä, CEO, Ruka & Pyhä Ski Resorts
- Marleena Valtasola, Secretary General, Finnish Ski Association
- Susanna Sieff, Sustainability Director, FIS
- Tuija Kalpala, CEO, Betolar
- Jukka Kettunen, Director of Urban Development, AINS Group
- Kalle Palander, Snowsecure
- Timo Kulkki, CEO, eSled
- …and other experts in sustainability, sports, and innovation.
Program highlights:
🎤 Keynote presentations
🧩 Panel: Challenges & Best Practices
💡 Innovation Spotlight
✨ Networking session
The event also serves as a White Winters member gathering, welcoming current and prospective members, partners, and collaborators from the sustainability, cleantech, and winter sports communities. 🤝
Interested in sharing a challenge, solution, or best practice?
Let us know if you would like to present!
👉 Please RSVP by November 25, 2025 – Register here
💡 Solved, White Winters and other leading organizations are working together to make winter sports more sustainable. Read more about the collaboration and how sustainability is advancing in winter sports: Sustainable winter sports are advancing: White Winters brings together the people behind the solutions
Read more from the earlier White Winters event in Levi in November 2025: AINS joining the programme and Santtu Hulkkonen – CEO of Solved and Program Director of White Winters – sharing his reflections from the Levi weekend.