Expert of the Week

Jussi Korpikoski – ”Doing good for the planet, is good for your business”

Apr 8th 2023

Jussi Korpikoski has been an entrepreneur in sustainability for the last 8 years, helping mainly SMEs and large multinationals to build solid sustainability programs and back them up with state-of-the-art digital platforms and tools. 

Jussi Korpikoski

“I enjoy connecting people and digital tools and services to create better working experiences and basically better life.”

Jussi is passionate about creating and developing ideas that can be turned into profitable business that have a positive impact to the world. 

“I believe that doing good for the planet, is good for your business. In that sense I’m a true believer in purpose-driven business.”

Jussi founded his first company Verso (SaaS) in 2010. The company is digitalizing sustainability management and communications for large companies like Nestlé, UPM, replacing multitude of tools and manual work.

With Verso, they have also built the world’s first nationwide sustainability commitment platform for the Finnish government. 

“Today, I’m building my second company GoodPurpose in the US, that aims to transform the way we think and do sustainability on a global level.”

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