White Winters brings sustainable ski resort development to Levi World Cup on 13 November 2026

White Winters Business Summit will bring together business leaders, industry experts and key stakeholders from Finland and abroad in Levi on 13 November 2026. Part of the official Levi World Cup programme, the summit will focus on sustainable ski resort development, investment opportunities and innovations shaping the future of winter destinations.

With an estimated €1.2 billion tourism investment pipeline in Lapland over the next decade, the White Winters Business Summit will explore opportunities for sustainable resort development and new investments. The discussions will examine how emerging technologies and international cooperation can strengthen the long-term competitiveness of ski resorts and mountain destinations.

The event will connect Finnish and international industry representatives, showcase practical solutions and create opportunities for new partnerships through discussions, networking and B2B meetings.

Building sustainable and competitive ski resorts

The summit programme brings together experts from the International Ski Federation (FIS), Lapland Chamber of Commerce, Scandinavian & Baltic Hotel Consulting and SnowSecure.

An international panel moderated by sustainability advisor Norbert Kurilla will explore how to build sustainable, competitive and investment-attractive ski resorts.

The programme features Henrik Volpert from Oberstdorf-Kleinwalsertal Bergbahnen, Marko Mustonen from Levi Ski Resort, Fanny Sjödin from SkiStar and Jiří Trumpeš from Jasná Ski (TMR).

Industry best practices will also be presented by Harri Lindfors from the Finnish Ski Area Association and Markus Redl from Ecoplus Austria.

Innovations and international business opportunities

The Innovation Spotlight session will showcase solutions and technologies relevant to the future of winter destinations.

The programme features Mikko Wirkkala from Betolar, Martin Benko from MBCD and the Slovak Sport Innovation Center, Tommi Saarela from eSled and Titti Rodling from the Nordic Sustainability Arena.

Alongside the presentations and panel discussions, the summit will offer opportunities to connect with ongoing projects, explore potential business involvement and develop new partnerships through international cooperation and B2B meetings.

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Join White Winters at Levi World Cup

The White Winters Business Summit takes place on Friday, 13 November 2026, at Levi Summit, as part of the official Levi World Cup programme.

Date: Friday, 13 November 2026
Time: 15:30–18:30
Location: Levi Summit, Tunturitie 205, 99130 Levi, Finland

Registration deadline: 10 November 2026.

👉 Register for the White Winters Business Summit

👉 Explore the full programme and event details

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More information:

Santtu Hulkkonen
CEO, Solved | Program Director, White Winters
[email protected]
+358 50 373 2895

Marko Mustonen
COO, Levi Ski Resort
[email protected]
+358 40 518 4559