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White Winters welcomes Snower to strengthen sustainable winter sports

by Solved, Mar 16th 2026

Snowy winter landscape with “SNOWER × WHITE WINTERS” collaboration text overlay.

White Winters welcomes Snower to strengthen sustainable winter sports through real-time snow data.

Finnish snow measurement technology brings real-time data to support climate-smart winter solutions.

Finnish company Snower joins White Winters program by introducing data-driven solutions for sustainable winter sports. Snower’s advanced snow measurement technology provides accurate and reliable data even in the most extreme conditions to offer precise snow measurements. It enables smarter decision-making for winter sports operators, infrastructure maintenance, and outdoor enthusiasts alike.

“We are committed to snow safety and monitoring. We love snow: it is in our values and core business idea to make sure we do our share in making sure future generations can enjoy white winters”, says Harri Valasma, CEO & Founder, Snower Oy.

White Winters, developed by Solved and Ski Sport Finland, connects the ecological challenges of winter sports with scalable solutions. By bringing Snower into the program, White Winters expands its ability to leverage real-time snow intelligence to safeguard the future of winter sports as well as people and businesses that are dependent on snow conditions.

Love for snowy winters at the core of collaboration

For both Snower and White Winters, keeping winters cold and snowy for as long as possible is the foundation of their work.

Snower’s intelligent measurement device delivers precise snow depth and conditions data in real time. This insight enables more efficient snow management, optimized resource use and better planning in changing weather conditions. In winter sports, where snow is the most critical asset, accurate data is key to sustainability (in many ways).

A sustainable (and snow-secure) future is a necessity for Snower. The company focuses on solutions that respect nature, reduce environmental impact, and support the well-being of future generations.

Building the future of winter sports through data

Climate change is changing winter conditions globally. Reliable snow conditions are at the core of winter sports. “That’s why we’re thrilled to welcome Snower to our community! Their smart, data-driven innovation helps to secure the future of white and snowy winters”, says Santtu Hulkkonen, Program Director, White Winters.

Through collaboration, partners can explore how Snower’s data can be used in winter sports. The goal is to create solutions that help winter sport operators function more efficiently and responsibly.

We are excited to shape the future of white (snowy) winters together!

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